For many of us, video content became a staple of our daily lives during lockdown, with platforms like TikTok introducing us to a new wave of creativity and engagement. Suddenly, video content became something that everyone was creating, and businesses started to recognise the significance and importance of this.
Today, video dominates social media platforms, consistently outperforming other formats by delivering huge levels of engagement and reach.
This means that brands who understand the power of video, are leveraging it to connect with their audiences on a deeper level, foster trust, and stay ahead of the competition. So, in this blog, we’ll explore the benefits of video marketing, emerging trends for 2025, and actionable strategies that will help to integrate video effectively into your brand’s campaigns.
The benefits of video marketing
Video marketing is now a key part of most modern brand strategies, and for good reason. Why? Because videos consistently achieve higher engagement rates compared to static images or text.
Not only are videos more engaging, but they also help audiences retain more information. *Studies show that viewers are better able to recall messages delivered through video compared to text alone. This makes video an effective tool for communicating complex information or building on the storytelling of your brand.
It’s not just about better engagement; video content can have a direct impact on purchasing decisions. Landing pages with embedded videos, for example, often benefit from improved conversion rates. Search engines also prioritise video content, meaning websites with video are more likely to rank on the first page of search results.
Beyond statistics, video helps showcase the authenticity of your brand. It offers a chance to show behind-the-scenes moments, introduce key team members, and explain your values and ethos in a way that can help you build credibility and stronger connections with your audience.
Video marketing trends for 2025
The popularity of video marketing shows no signs of slowing down, with 2025 set to bring even greater opportunities. Here are some trends to watch:
1. Interactive video elements
Videos with interactive features like clickable hotspots, polls, and quizzes are becoming increasingly popular, as brands can create immersive experiences to engage with their viewers in new ways. Shoppable videos are proving particularly effective, allowing viewers to purchase products directly within the video.
2. A balance of short and long-form content
While short, impactful videos on platforms like TikTok, Instagram Reels, and YouTube Shorts remain popular, long-form content is equally important for delivering in-depth information and building stronger connections. Striking the right balance between the two allows brands to cater to diverse audience preferences and campaign goals.
3. AI-Driven video production
Artificial intelligence is changing video creation, from automated editing to personalised messages. AI tools are enabling brands to produce high-quality content more efficiently, making it easier to keep up with demand.
4. Mobile-optimised vertical videos
With most video content consumed on mobile devices, vertical videos designed for mobile screens remain the dominant format. Brands should optimise for mobile-first viewing to maximise impact.
5. Live streaming
Live streaming continues to rise as a powerful way to engage audiences in real-time. Events, product launches, and Q&A sessions streamed live create immediacy and boost engagement.
The future of video marketing
There is no doubt that as technology continues to advance, video marketing will evolve with it. Innovations in augmented reality, virtual reality, and artificial intelligence are all providing new ways to create immersive experiences within and around video content. These technologies allow businesses to be hyper-relevant without the need for extensive production budgets.
Incorporating video into your 2025 marketing strategy is no longer optional, it’s essential. Video content has become a vital tool for delivering messages, building connections and achieving marketing goals.
Put video at the forefront of your 2025 marketing strategy
At B2M, we stay ahead of the latest video marketing trends to help brands make the most of this dynamic medium. From creating impactful video campaigns to building long-lasting audience connections, we’ll put video at the heart of your marketing strategy.
** https://speach.me/blog/7-stats-that-prove-why-video-instructions-are-more-effective-than-written
