Choosing how we represent our brand is massive to us. We knew we wanted to update our brand to reflect on the last 10 years and prepare for the future. The circular balls bit of our logo was necessary a decade ago, but far less so now. So we asked Emily our designer to come up with some alternatives and one of her ideas was the paper plane.
As soon as we saw it, we knew that it was right for the next step for Balls2 Marketing. The simplicity of a paper plane is startling.
Take a simple piece of paper and within three folds you have something that flies and is instantly recognisable as a plane.
Marketing strategy works like that. Take a business goal, and create the simplest way to communicate it – and let it fly. What you don’t want is a complex and convoluted marketing strategy, because all that happens is that your customers won’t understand what you do and how it can help them. So when it comes to marketing, simple is better, more direct and more effective.
And that’s what we do.
We understand business and we understand how to communicate effectively. This is vital for results and return on investment. We want to be part of the success of businesses we work with.
There are other reasons that a paper plane is such a good symbol for us. According to product designer Mario Dcunah the paper plane is the ultimate symbol and epitome of imagination, childhood, desire, magic, travel, communication, prototyping, iteration, simplicity, creativity, belief, optimism, and design. https://blog.prototypr.io/the-paper-plane-719bb0179b46
It’s such a long list he attributes to the simple symbol of paper plane, and so many of them pertinent to what we do within Balls2 Marketing.
Stop reading just for a moment and pick up a piece of paper.
Make a paper plane and launch it.
Did it fly? Did it make you happy? Did you feel a sense of achievement?
Could you hone the design to make it fly further, straighter, better?
Of course – if you’re like us, you’ll feel all of the above and much more. It might even take you back in time to your youth. We know that paper planes are often the first piece of engineering a child encounters.
Remember the moment in the film Ratatouille when the little chef’s dish takes the critic Anton Ego back to his grandmother’s kitchen? Great marketing makes you feel comfortable and confident with the brand. So when we are asked about why we use a paper plane rather than a ball as the symbol of our brand, we say it is because it represents creativity and imagination, simplicity and design and most of all, optimism.
