With our merger with Koobr complete, Lyn, our Senior Account Manager, reflects on our strengthened partnership, where we are now, and what the future holds for us as a newly unified team.
Post-merger reflections
If you’ve been a client or partner of ours for any length of time, you’ll know how much we value strong relationships, collaboration and communication. So, I wanted to share some more insights with you about the merger, and what it means to us.
When we first started discussing the merger, it felt like a natural step forward. Balls2 Marketing and Koobr had already worked on several successful projects together, so we knew the synergy was there. What excites me most is how this partnership enhances our ability to deliver full-service marketing, bringing together our complementary strengths to provide even more value to our clients. But what does this mean exactly?
Let’s break it down.
Why now?
Over the years, we’ve seen firsthand how collaboration can enhance results. Both Balls2 Marketing and Koobr have built strong reputations in our respective areas of expertise—ours in B2B content, PR and communications, and Koobr’s in creative branding, design, and digital marketing.
But marketing is changing, and so are the needs of our clients. More and more, businesses are looking for truly integrated solutions. A one-stop-shop where all the elements of their marketing, from PR to social media to website design, are perfectly aligned. That’s where this merger comes in.
What this means for our clients
I’m passionate about helping our clients grow their brands and achieve their business goals, and this merger gives us the tools to do that even more effectively.
The merger hasn’t changed who we are, but it has supercharged what we can offer. Balls2 Marketing has always been known for our strategic PR and communications expertise, especially in the construction and glazing sectors. But now, with Koobr bringing even more creativity and digital know-how in the mix, we’re offering a truly unified service.
We’re still the same team you know and trust—just with more firepower behind us. This means we can now offer you everything from brand development and PR to digital marketing and creative campaigns—all under one roof. Together, we’re here to build brands, drive growth, and deliver real, measurable results.
What is full-service marketing?
Full-service marketing essentially covers every aspect of a brand’s promotional needs, from strategy to execution. It means integrating services like PR, digital marketing, social media, branding and content creation, together. By aligning these elements, businesses can benefit from a cohesive approach that ensures consistency across every channel, maximising impact and efficiency.
A stronger future together
Having spent many years in glazing and construction marketing, I’ve seen how important it is to work with a team that understands your industry. Even with this merger, we haven’t lost sight of our roots. Our ability to serve niche markets like construction and glazing is stronger than ever, thanks to the wealth of combined expertise we can now draw upon.
Looking ahead, the opportunities are endless. Our goal is to continue building on the solid foundation we’ve established, helping more businesses grow and thrive through innovative marketing strategies. With the added strength of Koobr’s creative and digital capabilities, we’re now positioned to push even further, whether that’s expanding into new markets, delivering bigger and bolder campaigns, or staying ahead of marketing trends.
