Social Media

Using paid social advertising campaigns is an effective way to maximise your brand exposure on social media channels, extending the reach of your content and getting your message in front of potential new customers.

It could be said that your social media profile is a blueprint for your life, and the clever social algorithms know when you’re liking that silly dog video or clicking through from a story to buy a new pair of socks. The platforms build your digital persona, which means advertisers can target their content to users who are most likely to engage. Clever!

There’s tons of time to be spent on research, content creation and results monitoring to ensure that paid social campaigns deliver the best ROI. Our social media specialists can expertly create and manage these campaigns for you to get the most value for your money, while capturing those precious leads.

Whatever the key metrics are that matter most to your business – whether that is audience growth, engagement, web clicks, or leads – we will provide you with a full, in-depth report to show how your campaigns are performing and what results you have attracted.

Are you looking to spark conversations with influential people in your industry? We are experienced at using community management to reach the people who can help progress your business and allow you to gain increased exposure.

You probably already know the value in having regular, meaningful conversations with your customers or other local businesses and continuing this practice online is vital for developing trust in your brand.

Influencers don’t have to have 5 million subscribers, or have the surname ‘Kardashian’, but if they are relevant to your industry, and share a similar audience to you, there could be a great partnership you’re missing out on.

We have a ton of industry influencer relationships that helps us build vital online partnerships for our clients, and we’re experts at approaching influencers we haven’t worked with before to see how we can create mutually beneficial campaigns.

Content is key – whether it’s an engaging social post or an eye-catching image or video, you need to be confident that your brand is being presented in a professional and engaging manner that reflects the personality of your business.

Our team of writers create social posts that are designed to promote your services and products, as well as capturing the human side of your company.

To ensure your posts look impeccable, our Design Studio uses a combination of premium stock photography, custom-made graphics or GiFs and your own imagery to grab the attention of even the most persistent social scrollers.

Video is a proven method of achieving the most engagement on social and we love to create short, snappy social videos that present your message in we quick and effective way.

Our hashtag analysis and monitoring allows us to see which hashtags are leading to more engagement for your posts and for other posts in your industry – it’s not always the #obvious ones that make the difference!

So you can provide feedback and to ensure you have ultimate control on what gets posted on your social accounts, we can create schedules in advance for you to review and approve. Or, if you want us to take the reins and save your precious time, we’ll get the full low-down on your business from our discovery meetings and use our industry knowledge to get your social seen.

Keeping on top of incoming messages and comments can be one of the most time consuming tasks – let us handle it for you to ensure your customers are never waiting for an answer. 

Our team delivers day-to-day channel management, aligned to a clear content strategy, coupled with expert monitoring and community management focused on strengthening your brand reputation.  

We also use our expertise to engage with other users to increase the followers of your profiles and pages – this might be a potential new customer, or just your existing ones who don’t yet engage with you on social. This is a great way of building your case study and testimonial libraries too! 

If you’ve got lots to say and want to keep it behind closed doors, we also have plenty of experience running closed forums and groups, working with internal teams to help your community get the answers they need, fast. 

Whether you need to brush up on your posting skills, need tips on growing your page follows or don’t even know where to begin, we can help!

Sarah Ball has been delivering LinkedIn training sessions to businesses in the glazing and building products industries as well as across Derby for more than five years, and is happy to share her expertise with you too.

Whether it’s a one-off session for your sales team, part of your wider marketing strategy or even for a business event, Sarah’s LinkedIn sessions are a great way to see how LinkedIn can help make your business more profit.

One of the best free business tools out there. If you’re not already on LinkedIn, you’re missing out!