Public Relations

How your company is perceived and the way you interact with your audience is key to your success. But what is PR? Whether you need to communicate with customers or prospects, suppliers or stakeholders, successfully managing your PR will combine clear messaging with a consistent and professional tone of voice, gaining a deep level of engagement across all media channels.

Great PR can change minds and sway buying habits – so you need to work with a great PR agency, and here at Balls2 Marketing we are PR at our roots. We house multi-award-winning Chartered PR Practitioners and Accredited Practitioners who write intelligent, thought-provoking pieces that stimulate debate and get people thinking differently. Our adept communicators know where to get the best results by building relationships with editors, broadcasters, bloggers and other influencers as part of our PR services.

Through compelling press releases, in-depth articles and skilled media relations we reinforce your messaging, influence sales and position you as a thought-leader in your sector.

Ask us the difference between Digital PR and traditional PR – and we’d say they’re not worlds apart. In fact, we believe they are a world connected, and should both have their place in your marketing strategy.

Digital PR, like its counterpart, is routed in effective storytelling, building brand awareness and driving authenticity for your brand that will engage an audience to take an action.

Our team of dedicated digital experts, coupled with our PR gurus link your SEO goals into our Digital PR strategy. We audit your channel mix, focus on the areas of your business with a story to tell and maximise your online impact using a mix of high value backlink strategies, content and influencer marketing and thought-provoking articles – that all play into Google’s expertise, authoritativeness and trustworthiness (E-A-T) guide.

Working with us for your Digital PR campaigns will help to boost website traffic, improve SEO, help to establish you as a credible source of information, generate leads and sales, and improve your brand image.

Words are at the heart of everything we do and the written word is everywhere we look. But those words have to come from somewhere – someone has to craft the right ones together to achieve what they need to do.

Whether it’s website content, literature such as brochures or flyers, email campaigns, blogs, social media, video scripting and captions, or even a speech – whatever your needs, our copywriting team can cater for it.

We create dynamic and interesting copy in line with your marketing strategy, reinforcing your messaging for whatever medium you require.

What better way to get the message across about your services and products than by giving examples of some of the most prestigious or interesting projects that you’ve been involved with – our case study writing service is the perfect way to achieve this.

By telling these stories from your customers’ perspectives and getting great quotes to back them up, case study writing is the ideal method of showcasing these successful partnerships and demonstrating the quality of service you provide – as the saying goes, the proof is in the pudding.

We work with your clients to write case studies that perfectly demonstrate how you have contributed to a range of projects, ensuring valuable content for your website and social media content.

As part of an effective integrated marketing strategy, blogs offer a multitude of benefits for your business, enabling you to share valuable knowledge and guidance on a range of topics while attracting visitors to your website.

Our content team provides content containing tailored advice or hints and tips that showcase your expertise. Whatever the subject, we can craft a host of pieces that provide interesting and constructive material for customers and prospects alike. Whether it’s ‘how to make the most of your kitchen’ to technical blogs explaining changes to building regulations, or effective SEO blogs linked to your keyword strategy, there’s no topic that we can’t write about. We can also write guest blogs for targeted websites and source guest bloggers to give your site a wider reach.

To maximise the impact of our SEO blog writing, we carry out in-depth keyword research and create a content plan so that all content is crafted to optimise your website’s visibility on Google and other search engines.

Winning an award is a great way to celebrate your success and reinforce what you already know – that your company is one of the best at what you do. It also helps to get you noticed, boosts team morale and attracts new business.

However, writing an effective award entry is no easy task. Our expert team know exactly how to write an award entry and have years of experience in this field, with lots of success for clients across a wide range of sectors.

These include Made in the Midlands (Manufacturing Innovation), Coventry Telegraph Business Award (Manufacturing), Best Business Awards (Small & Medium Business) and the G Awards (Customer Care Initiative, Fabricator of the Year and Training & Development Initiative).

We’ve also won a fair few for ourselves, including CIPR PRide Gold awards for Construction, Property or Infrastructure Campaign, Outstanding Small Public Relations Consultancy and Best Event – all testament to our awards writing services and the outstanding work we deliver.

Whatever the event, big or small, we all know that a massive amount of time and organisation is needed to make it a success.

Whether you’re planning an open day, attending an exhibition, hosting a conference or networking event, launching a new product or holding a sales event, we have the expertise to make sure it runs smoothly.

It’s all about the detail. We will work with you to manage and deliver your event successfully. Graphics, literature, branded clothing or giveaways, food and refreshments – we’ll cover all bases to take the stress out of it for you – all while seamlessly linking to your PR strategy.