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It doesn't matter who you're communicating with. Having a clear and precise strategy will allow you to direct your attention where it's needed most and score customers and contracts you wouldn't have thought possible. We have a strong mix of B2B and B2C strategists in our business who can help you:
Whether you have a specific target in mind, maybe sales growth is top of your list, or you want to make sure your business is top of people’s minds when they are looking for what you provide - our strategic experts have you covered.
Share your vision for your business and we’ll use our industry expertise across Glass and Glazing, Construction and Building Products and Leisure and Retail to deliver a complete marketing plan to achieve all of your goals.
Things rarely stand still in any business sector, so we’ll be with you regularly to refine, tweak and adjust plans in line with market changes and developments in your business. As a Balls2 Marketing client, you can rest easy that we’ll always have razor-sharp focus on making your business fly.
Public Relations (PR) is all about what you say to the outside world, to influence the perception of your brand, promote your products and protect your business. A solid PR strategy defines clear objectives, establishes key audiences and shapes clear, concise and memorable messaging.
Even if a PR campaign isn’t right for your marketing strategy, we’ll still use these PR principles in our strategic planning and content, to get the right message to the right people, at the right time, no matter what the platform or format.
If strategic PR is for you, we’ve got a team of chartered and accredited Public Relations professionals who craft copy, organise events, engage with the media, enter business awards and build case studies for you to achieve brand recognition and make sure that your message is heard.
Whether you are communicating with customers, suppliers, prospects or even your team, a good PR strategy ensures clear messaging reaches every key stakeholder in your business – with a consistent voice, using the appropriate channels.
Branding is about so much more than a logo. It’s about shaping a memorable identity or experience, so that customers come back and buy from you, time and time again.
A strong brand gives your business a voice, promotes your company values, reflects your business personality and helps you connect with more customers, to increase customer satisfaction, loyalty and brand recognition.
Developing a solid brand identity is a great way to shape your business, as it will dictate how you communicate every message you send to the outside world – from a seemingly simple social post to a 3,000 audience thought-leadership article.
Whether it’s a new brand, a rebrand or developing your existing, we can help. Our approach always starts with collaboration, both inhouse with our account and design teams, and with you and your businesses key stakeholders.
Our discovery workshops allow us to dig deep to understand your company and its goals, and how you want to stand out in comparison to your competitors. Then our idea generation begins, working collaboratively to build brand assets and clear brand guidelines that will get your customers engaging and buying.
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Inspired by a powerful panel at FIT Show 2025, Lucy Ball, Marketing Lead at...
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Don’t worry, it’s not an interrogation! We just want to get to grips with your objectives.
Collaboration is key!
Here’s where we draw on our team’s expertise to meet your specific needs.
Ideas are nothing without action. We’ll show you how we can put them into practice.
