Lock it down: Why tool theft is everyone’s problem and what we can do about it Blogging Inspired by a powerful panel at FIT Show 2025, Lucy Ball, Marketing Lead at Balls2 Marketing, looks beyond the headlines and into the heart of… Read More Blogging Lock it down: Why tool theft is everyone’s problem and what we can do about it
PAS 24:2022 and A1:2024 – what the latest changes really mean Blogging PAS 24 has always been a key benchmark for window and door security, but with the latest update coming into effect, it’s more important than… Read More Blogging PAS 24:2022 and A1:2024 – what the latest changes really mean
Three days, five hours and a pint of perspective – FIT Show 2025 reflections from the glazing sector’s front line Blogging Katie Bregazzi, co-director at Balls2 Marketing, shares her reflections on FIT Show 2025 after three busy days on the glazing sector’s front line. From bold… Read More Blogging Three days, five hours and a pint of perspective – FIT Show 2025 reflections from the glazing sector’s front line
How to build a seamless customer journey with integrated marketing Blogging Marketing today moves faster than a TikTok trend, and if you don’t keep up, your customers will often scroll on by. To stay relevant and… Read More Blogging How to build a seamless customer journey with integrated marketing
Maximising ROI with multi-channel marketing Blogging In days gone by, a single marketing channel might have been enough to reach your target audience, but these days things have changed. Now, businesses… Read More Blogging Maximising ROI with multi-channel marketing
How to maximise your FIT Show 2025 marketing strategy Blogging How to stand out, engage visitors and generate more leads. Exhibiting at FIT Show is a big investment, and success isn’t just about showing up… Read More Blogging How to maximise your FIT Show 2025 marketing strategy
SEO that works: Our top tips for effective SEO Blogging A well-designed website is only as effective as its visibility. No matter how much you invest in an eye-catching and informative website, your efforts won’t… Read More Blogging SEO that works: Our top tips for effective SEO
Why consistency is key in content marketing Blogging Consistency might not be the most exciting part of content marketing, but it’s what makes the difference between content that gets noticed and content that… Read More Blogging Why consistency is key in content marketing
How to build an effective crisis communications strategy Blogging We’ve all seen it happen; a brand faces a crisis and, unable to respond effectively, its reputation crumbles. Whether due to a product recall, social… Read More Blogging How to build an effective crisis communications strategy
