Creating the glazing industry’s biggest ever forum

What we did

The Triple Glazing Question (TGQ) became the glazing industry’s biggest ever forum. Balls2 Marketing managed all press relations and social media, worked on the presentation, and supported Edgetech in the planning and management of the event. TGQ set the trade press agenda for over six months and was still generating discussion in the industry a year after the event.

The Triple Glazing Question (TGQ) became the glazing industry’s biggest ever forum at the Ricoh Arena. The plan was to bring together experts and industry leaders together to discuss the market for triple glazing and ability of the supply chain to manage future triple glazing demand.

We announced TGQ to the press with a series of contentious debates creating headline news. The Triple Glazing Question set the trade press agenda for over 6 months and was still generating discussion in the industry a year after the event.

Balls2 Marketing managed all press relations and social media, worked on the presentation, and supported Edgetech in the planning and management of the event.

On the day there was a record attendance with over 600 registered delegates. The engagement through stakeholders, exhibitors and delegates was unprecedented.