Achieving 60% sales growth in a year

What we did

Commercial aluminium window and door systems company Jack Aluminium was breaking into a market dominated by big players when Sales Director Jeff Pearson approached us.

With a low budget we focused the strategy on Jack Aluminium’s new thermally enhanced door as it offered the greatest opportunity. We called it Jack Door to give it a memorable identity.

We created a PR campaign to specific trade and architectural publications raising awareness about the growing demand for thermally efficient commercial doors and explained how Jack Aluminium could solve the problems facing manufacturers and contractors.

We liaised with customers for great project photos and wrote articles and blogs featuring interesting jobs. Online marketing through search engine optimisation and generated direct enquiries from fabricators, contractors and architects.