Building brand awareness and increasing leads in the commercial roofing sector
Background:
Corrivo began working with Balls2 Marketing in September 2021 with a clear business goal in mind. They wanted to increase their turnover to £6m and briefed us to increase brand awareness and grow their business through digital and traditional marketing channels.
Action:
We placed Corrivo as a leading manufacturer of roofing fabrications, through regular press releases on new product launches as well as thought leadership articles, addressing important news that may be relevant to the roofing industry, increasing awareness of the Corrivo brand.
We also assisted with Corrivo’s first-ever trade show at the RCI Show, which included event promotion, support, and stand design. The show helped raise brand awareness and also started relationships with some key prospects.
As a B2B commercial roofing company, we decided that LinkedIn would be the best social platform for targeting the right customer, and our digital experts created a new company page and produced weekly content to build Corrivo’s target customer base and keep them engaged.
It is important to target potential customers directly, and for this reason, our strategy department devised a direct mail campaign, sending out a regular monthly e-newsletter to tie in existing customers, as well as regular e-shots to target prospects and increase lead generation.
Results:
- Increase in sales revenue by 37 percent
- Grew LinkedIn company page followers from 0-1000 in 12 months
- More than 1,000 reactions to posts on LinkedIn and 165 shares
- 56,000 impressions
- Average email open rate of 25 percent
- 20 pieces of PR coverage across 3 leading roofing publications
