No one ever wants to spring clean their home, but sometimes spring cleaning our socials can be fun! Keeping your social media up to date is essential for ensuring your customers have the most relevant information available. It could be as simple as uploading some photos you have had sitting on your phone for the last few months or just checking your business details are up to date.
Here are some suggestions of social media updates, so you can make the most of your socials this year.
Update your ‘about’ section
Check all the information is still relevant and update it if needed. If you have any big company anniversaries this year, mention it in your new bio. Remember to check all your platforms and don’t forget platforms you may not use frequently, such as YouTube and Pinterest.
Check the details
Have you changed your phone number or email address recently? Make sure it’s up to date on all your pages. It’s a very easy thing to forget. Make sure your opening hours and address are the most current too, in case someone wants to pop in to your showroom to see you.
Photos
Images are so important on social media. Having nice photo albums of your products and services on Facebook means potential customers can see all the great work you’ve done over the last year. To make things easier for your customers, arrange them by project or create a highlights album for each year.
Don’t forget about Instagram either! Make use of the highlights feature by sharing images and videos of products or previous projects on your story and then organise them into yearly highlights. To keep ahead of yourself, why not make a plan of which images you will upload to your main feed for the next month or so. Instagram also allows you to pin up to three of your posts, so why not choose your favourite or most informative posts and pin them to the top of your page.
Cover Images
On Facebook, you can have a slideshow as your cover image. This is your opportunity to choose your very best product and project photos and upload them for all visitors to your page to see.
On Twitter, you can have a cover image for your profile. Why not have a photo showing off your best product or most popular installation.
Social media is one of the best ways for you to get more leads and web traffic, but keeping on top of it can be difficult. Hopefully, giving them a spring-clean will help get you ready for the year ahead. If you need support with your social media marketing updates, get in touch.
