Social media remains one of the best ways for businesses to get more leads and web traffic.
Here are some super quick social media tips to help you get started on different social media platforms. These are our top site choices for businesses to get more leads and web traffic.
For LinkedIn why not invited your contacts to like your company page and grown the number of followers. This is a super easy social media tip. All you have to do is click on the box that says invite more connections and choose the people you’d like to invite. Just take 5 minutes out of your day, and you’ll soon build up the numbers!
This means you’ll get people following your company page where all the information is in one place. You can still like and share the company posts onto your own feed as you are more likely to have more contacts personally.
Let your customers know who they’re talking to by adding an extra level of personality to your Facebook feed with team posts.
Team posts give businesses the chance to show off the personalities and expertise within the company. It’s likely your team’s family and friends will get more engaged too. It’s nice to spruce up your content so you’re not always posting about products, services, or calls to action. These are important, but for most businesses, it’s about feeling that we are working together and presenting a positive front.
Test it out by posting a thank you to your team or getting one of them to post! You might be surprised what happens.
Pinning a tweet is a really simple way to keep the most relevant information handy. It will take seconds but will make the most relevant information available for your customers. For instance, if you have any temporary changes in opening hours around a bank holiday, this can be pinned so it will be remain at the top of your page, even if you continue to update your Twitter feed regularly. Just remember to unpin it when it’s no longer needed or necessary.
Whilst it used to be all about photos and hashtags on Instagram, recent updates have introduced stories and reels (videos) into the mix. For photos and reels, create a list of hashtags that you can use repeatedly for your business, and then create a list of hashtags for your individual products, services, or projects. It’s that simple!
However, as much as we would like it to be all about the words, the picture or video can really make or break the success of your posts. Make sure to choose interesting pictures, create images that relate to your other social posts, and don’t forget to create fun videos that relate to your products and services. There are many simple apps available to you to create video that you can use for free or at a low cost. It’s well worth investing a bit of extra time in choosing the perfect image or video to go with your post – try Canva, Clipchamp or CapCut!
Finally, don’t just post and forget about it. Not all your followers will see every post you upload. Keep to a regular posting schedule, engage with your audience, and you’ll see better results.
