Having a strong presence is key when it comes to marketing your business – both online and in real life. If you’re wondering how to increase social media engagement, having a branded vehicle can really help promote your business. Branding your vehicles is a passive form of advertising, wherever you go people will be engaging with your business without even realising. Whenever you’re working on an installation, collecting deliveries or simply driving around your local area, people will spot your vehicle.
Make the most of this endless marketing by making sure your most up to date logo, phone number, email address and website are clearly displayed. People will only have a short amount of time to take in the details on your vehicle, so make sure the most important information is displayed in a brief manner. Your message needs to be effective to ensure it sticks with people and encourages them to reach out to you.
Why not mention if you have a showroom people can visit, and where customers can find you. Make sure your straplines and messaging are the same as what you are using on social media. This will help people recognise your brand more easily. In general, the more familiar we are with a brand, the more likely we are to trust it. Having a branded vehicle will be a natural way to get your business seen!
Don’t worry if you don’t have a van or the means to get van livery – you can wrap your car. Yianni: Supercar Customiser shows you how easy it is to wrap your car without going all out. It’s definitely worth a watch!
It’s also a great idea to post pictures of your branded vehicle on your social media pages. For instance, parked outside your showroom, driving around recognisable parts of your local area and working on an installation. Having a branded van also means you need to maintain your professional reputation when on the road. Remember, you want to maintain a positive social media presence. Make sure you drive and park courteously to avoid any bad reviews, comments, tweets, messages, or tags.
