PR & marketing specialist for glazing and construction, Balls2 Marketing, won the top award for Construction, Property or Infrastructure Campaign at the Chartered Institute of Public Relations’ PRide awards on Friday 10 November.
The awards ceremony took place at The Vox Conference Centre in Birmingham and celebrated the achievements of public relations professionals and CIPR members from across the Midlands.
Client Strategy Director at Balls2 Marketing, Sarah Ball said: “We are so pleased to receive this award from CIPR. It is really a credit to the team who work hard to achieve great results for our clients.
“2017 is the first year that the Construction, Property or Infrastructure Campaign category has been in the mix of awards, and as specialists in the glazing and construction industries, it is fantastic to have our work recognised by our peers in the PR world.
“As secretary of the CIPR’s Construction and Property Special Interest Group (CAPSIG), I know just how hot the competition is in construction PR. It was a fiercely contended award category, with six finalists, which makes this win even better.
“All of our PR team are CIPR members and complete their CPD every year. It helps us to ensure that all of our marketing communications are produced to the highest standards, in line with individual client strategies and adhere to the CIPR’s code of ethics.”
Talking about Balls2 Marketing’s winning entry, the CIPR PRide Award judges said: “This campaign demonstrated a creative approach to a traditional subject matter that delivered strong commercial results for the client and established a new dimension in a mature industry. Impressive commercial insight driven by research, combined with a strong call to action and clear messaging resulted in strong sales and pipeline enquiries.”
