Guest blogging is an effective way to boost search rankings. There is always speculation about the success of guest blogging, but the Content Marketing Institute (CMI) suggests guest blogging remains an essential part of your marketing process.
Don’t worry – guest blogging is far from dead! It is a great way to improve your brand awareness and get your business noticed.
Here are five ways that guest blogging can help grow your business.
Limit guest blogging to high quality websites relevant to your brand
You need to find sites that relate to your brand or share a similar target audience to you. They may be experts in your field or operate in the same location as your business.
Don’t forget to check that the site is accepting guest blogs before getting in touch!
Traffic will be directed to your website
Guest blogging for relevant websites may mean you will reach out to a new audience that might be interested in your business.
Don’t forget to create a bio for yourself. This is where you can include a direct link back to your own website and social media, which will help you grow your business. Sometimes, if relevant, you can include a link as part of your blog. Only do this if it fits the content of your post, as you want to appear as professional as possible.
You will build links back to your website
Google indexes your website for web searches by crawling websites and finding your URL across the worldwide web. The more Google sees your website appearing on high quality websites, Google will improve your page authority and push you above your competitors on Google searches.
You will get noticed
Guest posting on new sites with more popularity or a higher authority than you, will place yourself in front of a new audience. If the audience likes your content and wants to know more about you, they will research you and find your business.
By guest blogging you are significantly reducing the time it takes to become a respected blogger in your own niche.
Increase your social media following
By submitting to a high-quality site, it is highly likely your guest posts will be shared to their social media. This increases the size of audience that could interact with your guest post. With a new bio that includes your website link and social media handles, you will boost the awareness of your brand and your following.
