How to stand out, engage visitors and generate more leads.
Exhibiting at FIT Show is a big investment, and success isn’t just about showing up – it’s about standing out. So, it’s worth making sure your marketing strategy is doing the heavy lifting for you.
Whether you’re a first-time exhibitor or a seasoned pro, the brands that see real return from trade events like FIT Show are the ones that treat their stand like a campaign, not just a space.
This is your whistlestop guide to standing out, engaging visitors, and getting more from your investment during and after the show. Let’s make FIT Show 2025 your most successful one yet.
Showtime spotlight
Bring the buzz to your stand.
Your FIT Show stand isn’t just a space, it’s an experience. Your opportunity to engage and convert visitors. So, how do you turn footfall into real results?
Lead generation toolkit
Don’t leave your data capture to chance. Set up multiple ways to collect contact information throughout the show. Effective methods include digital forms on tablets, QR codes linking to landing pages, badge scanners provided by the show, and even good old business card bowls.
Pro tip: qualify leads as you go – tag hot prospects on the spot to make your follow-up easier and more effective.
Memorable giveaways
Go beyond the branded pen. Think useful, creative, or conversation-starting. Your giveaways should reinforce your brand, your messaging, or offer genuine value.
Examples? A branded toolkit if you’re targeting installers, a product sample that gets people talking, or even something quirky and shareable for social media.
Thought leadership moments
Have an expert on your team who knows their stuff? Put them front and centre. Whether it’s a scheduled talk, a live demo, or simply being visibly ‘the expert’ on your stand, don’t miss the chance to show you’re the brand with ideas.
Bring pre-prepared insights, industry talking points, or even visual prompts that get people asking questions.
Smart social engagement strategy
Visibility starts with being part of the conversation. Tap into the FIT Show buzz on social media with an engagement and hashtag strategy. Use the official FIT Show hashtags: #WeFITTogether and #FITShow25, tag FIT Show and key industry players, and give your team a content plan for what to post, when, and how.
Get interactive too, run polls, post behind-the-scenes content, or encourage visitors to tag your brand when they stop by.
Capture the moment with content that keeps on giving
Make your FIT Show presence last beyond the event.
FIT Show might only last a few days, but the content you create there can fuel your marketing for weeks. It’s the perfect opportunity to show off your people, product, and personality. Here’s what to do while the cameras are rolling:
- Live social media updates and visitor interaction
Share stories, showcase your stand, shout about special moments. Keep your social channels buzzing in real time and don’t wait until after the event to start posting. Create a daily content calendar for each day of the show. Including:
- Behind-the-scenes set-up
- Busy stand snaps
- Team introductions
- Live reactions to key trends or talks
Encourage your team members to post from their accounts too, just make sure they’re briefed on the right tone of voice, hashtags, and tagging.
- Daily recaps, vox pops and expert soundbites
These don’t need to be high-end productions. Quick clips filmed on a smartphone can work just fine if the message is strong.
Try a 60-second daily wrap-up, a quick reaction to a standout moment, or customer soundbites about your products or services. Not only do these boost social engagement, but they also give you great material for newsletters and post-show campaigns.
- On-stand interviews
Got a great customer story to tell? Ask them to share it on camera. It builds trust and positions you as a partner people want to work with. Even informal chats can be edited down into powerful testimonials or social proof. Just make sure you get permission to use the footage.
- Photography and video capture
Investing in a photographer or videographer for one day can give you months of quality content. Think website banners, PR coverage, sales collateral, pitch decks and more. If you’re going to all the effort of exhibiting, it’s important to capture it properly.
Keep the conversation going post-show
The show might be over, but now’s your opportunity to turn conversations into conversions.
The magic is in the follow-up, and how well you capitalise on all those warm leads and fresh content. Here’s how to keep the momentum going:
- Post-show email campaign
Remind your new contacts why they were interested. Thank them for stopping by, share your ‘best bits’, and include a clear call to action, whether it’s to book a demo, download a guide, or arrange a follow-up call.
Segment your audience where possible (e.g. installers, fabricators, specifiers) and tailor your message for maximum impact.
- PR that packs a punch
Use your FIT Show presence and experience as a platform to amplify your brand authority. Consider a post-event press release, a thought leadership article based on your event insights, or even commentary on wider industry trends.
- Social ‘best bits’
Don’t let your social coverage end when the show does. Use your new content to create a mini post-show campaign, with highlight reels, carousel posts, and behind-the-scenes stories that keep you visible.
This not only helps to boost engagement, but also gives your marketing mileage long after the event.
- Lead segmentation and nurture
Not everyone will be ready to buy right away, so map out nurture journeys that deliver the right message at the right time. This could be a series of value-led emails, a follow-up call from sales, or a personalised product demo. The key is consistency and relevance.
Let’s make FIT Show 2025 your best one yet
If you want your marketing to do more than just show up, we’re here to help. From exhibition strategies and content creation to PR, design and digital support, we know what it takes to make an impact. Let’s chat!
