Influencing opinion through thought leadership.
Wrekin Products make some of the most innovative products in civil engineering and drainage. The challenge was to grow its influence with engineers, utilities organisations and contractors and get specified.
We’ve positioned Wrekin Products as manufacturer of intelligent products for civil engineering through carefully researched, opinion leading articles in the most influential magazines. Creating awareness with the right influencers to support its sales team.
Linking the pothole crisis to the failure of manhole covers got the attention of the industry’s leading press and the opportunity to lobby Government ministers.
