Social media plays a huge role in modern day society, and there’s no bigger social media platform than Facebook. Every year new sites appear and continue to grow, like Instagram, Twitter, and TikTok. Nevertheless, Facebook continues to hold the title of the most popular social networking site.
Facebook is used mostly by people staying in touch with family and friends, but there is no reason why a business shouldn’t tap into Facebook Business Suite to grow their company. In fact, there are many advantages of using Facebook for Business.
Balls2 Marketing highlights 7 reason you should be optimising your Facebook page below:
1. It’s where your current and future customers are
There are over 2.95 billion monthly active users on Facebook and the likelihood is that some of these are your current customers, or more importantly future ones. Social media remains popular with people spending increasingly more time on their mobile devices, providing an opportunity to target people where they spend most of their time.
In 2022, people spent an average of two and a half hours a day on social media. During the global pandemic, social media usage rose by 21%, with people spending more time at home on their phones.
2. You can easily gather information about your customers
Facebook Insights is an analytical tool which provides all kinds of data about the performance of your business page. It can show you basic information such as the number of likes and page views you receive, as well as in-depth demographics of your followers, and the people interacting with your pages.
One of the great advantages of using Facebook for Business is that it allows you to understand your target audience and cater your social media marketing strategy accordingly.
3. It is another channel to sell your products from
Social commerce has been one of the rising trends among social media companies in the past few years. This is simply the process of selling products directly on social platforms. Facebook, Instagram, and TikTok are amongst the sites that currently offer this feature.
In the last 5 years, online shopping has followed a steady upwards trajectory from 17 to 30 percent, with a spike up to 37 percent at the end of 2020. Over lockdown more purchases moved online, proving the ease of online shopping. ‘Click to buy’ is now a common phrase seen online.
Selling your products on Facebook Shop can be a great way to make the buying process as easy as possible for your customers, as they can scroll across a product, click on it, and pay for it without leaving the app.
If selling your products online doesn’t sound easy for your products, Facebook Business Suite can still provide you with great benefits. There are huge increases in the number of retail leads coming through social media with the exact specifications on designs, sizes and colours of products, with more and more people happy to make a purchase without face-to-face meetings.
4. Increase your website traffic
It’s important to use tools such as Facebook to its full potential. If on the most part all you’re doing on Facebook is getting engagement on your posts, you may not be achieving everything you set out to do.
Adding website links to your posts is a great way to convert the people interested in your products into revenue. Likes, comments and shares may be lower on these link posts, but this is completely normal, as their main aim is to drive traffic to your website.
Overall, having a Facebook business page will remarkably increase your web traffic if the right strategies are used.
5. You can spy on your competitors
Whilst your competitors may try and take your business, in some ways they can also help improve it. An interesting feature within the Facebook Business Suite allows you to see how others in your business area or niche are growing.
By going to your page’s insights overview, scrolling to the bottom and adding some competitor’s pages, you can see various statistics from these fellow competitors, which indicate their performance on Facebook in comparison to you.
It is a great way to gain a little more insight and inspiration to improve your content.
6. You can build strong connections with people on Facebook
Facebook’s USP is about connecting with others and receiving news from around the world. Connecting and sharing news is also very important for business. The more opportunities a customer has to interact with you, the more they will trust you and the more they will choose and recommend you to others.
Building connections can be done effectively on Facebook by uploading posts and stories, or simply responding to queries and engaging in conversations in the comments. It is a great tool to show people the human side behind your brand and improve your public image.
7. Facebook Reviews
Online reviews can make or break a connection with a potential customer. Consumers are relying on online reviews to decide whether to buy from a company. According to 2022 statistics from Podium, reviews are 7.4x more likely to be an important factor than traditional marketing. As many people use Facebook weekly, if not daily, it’s a great place for you to be, to get in front of potential customers and prove you’re their best choice.
So how do you generate great Facebook reviews to convince new customers to buy from you? The best thing is to ask your existing customers to help you out. According to Podium, more than 60% of consumers would be happy to leave a review if asked. It’s important to encourage your customers to go public with their compliments!
Responding to reviews is a great way to maintain a positive brand image. Podium reports 56% of consumers claim responses to reviews have changed their perspectives. Whether the review is positive or negative, it is important to respond to say thank you or to promise you are taking their comment seriously and you will be in touch to resolve the issue. Don’t forget to comment once the issue has been fully resolved.
Facebook Business Suite is a fantastic marketing tool and if used effectively can really help boost your business. If you need support with your social strategy – give us a call on 01332 559406.
